esrosedotblog

Not many know that I used to be deep in the middle of the marketing business.

I sold and performed unique market research with problem solving groups. Consumers participated with marketers to work out problems with whatever product they were trying to move better and faster.

I never worked on the Newman's Own group of products. But someone was. They were very successful and all proceeds went to the Newman Foundation.

They had the unique marketing premise of a famous spokesperson and his cooking bobby passing on the best.

We still use Newman's Own products here.

But times change and Newman died some time ago and it is time for a new kickstart.

Paul Newman Who? Salad Dressing Company Adjusts to Reach Millennials

It is not a big deal really in the scheme of things. But it is nice to see that Newman's foundation is still prospering. I think those pretty blue eyes would sparkle to see his "hobby" still going strong.

Labels: marketing

I normally do not watch commercials.

I let them slide by and work on cleaning my desk or checking the DVD of the day. Anything else.

But these really catch me. Hilarious.

I used to work a lot with marketing people. They would kill to have the impact that these do.

For one thing, they mock the shallowness of marketing science. Doomed.

I worked with focus groups and charged big clients a lot of money to have consumers work on their problems. Big money.

And, in the end, I don't think that this work made a piddle of difference.

I do not feel guilty about this. Most companies deserve to be fleeced. I was there to do it.

Here is another one of these.

This one is pretty good too.

An ethnically ambiguous mascot!!

Hah.

Dumb bastards.

I knew guys like that.

And that was 1965 or so. They are still out there. Still in position with their heads up their asses.

Labels: business, marketing