esrosedotblog

Not many know that I used to be deep in the middle of the marketing business.

I sold and performed unique market research with problem solving groups. Consumers participated with marketers to work out problems with whatever product they were trying to move better and faster.

I never worked on the Newman's Own group of products. But someone was. They were very successful and all proceeds went to the Newman Foundation.

They had the unique marketing premise of a famous spokesperson and his cooking bobby passing on the best.

We still use Newman's Own products here.

But times change and Newman died some time ago and it is time for a new kickstart.

Paul Newman Who? Salad Dressing Company Adjusts to Reach Millennials

It is not a big deal really in the scheme of things. But it is nice to see that Newman's foundation is still prospering. I think those pretty blue eyes would sparkle to see his "hobby" still going strong.

Labels: marketing