esrosedotblog

I predicted this.

And no, it is not about the election. It is about after. But starting now.

Losing the election is just the start of Trump's inevitable wave of future failures

I spent a few years working with marketing brands and how to promote them. The people who do this are dead serious. The brand is everything.

But the brand has to be protected. Hence so many lawsuits applied to companies that try to use "near names" to sell their similar merchandise.

For example. I do not hesitate to buy something from Lands End. Period. No discussion. If it has that label on that web site then I just order the stuff. Anything else, I am willing to try to get one piece to see.

An example in the same business is The Gap. A fallen brand. I recently bought a few white polos to wear with my lounging pants. El Cheapo. OK for the intended purpose but so thin I would not wear them outside the house. A brand killed by corporate predators who missed the point of the brand they were buying.

So it is with Trump. His family is going to be left with a burned battle field. The brand is already slipping. It will slip even more.

And his supporters, the white trash, the knuckle draggers and the religionists, are not going to go to a Trump casino or hotel. Trump Tower will no longer be a prestige address.

Sad. But he deserves every bit of the bitter aftermath.

There is more in this article about his inevitable losses. His social prestige, his continued legal woes and his family.

Labels: Donald Trump