esrosedotblog

OFF BRAND

The latest most overused word is suddenly 'brand'.

Superman is a brand.

Well, we knew that.

But Hillary?

And almost anything else that has a 'niche'. They quit using that.

A movie star is now a 'brand'.

This is all shop talk that has slopped over into sloppy reporting.

It was once a bit innovative to use it. Now it is a cliché.

The cliché, niche, brand.

Labels: culture, language