esrosedotblog

BRAND NEW

"Rebuilding, and rebranding, St. Louis when some basic quality of life indicators point in the wrong direction has not been easy."

This is from an article in the NYT about the decline of St. Louis.

A new 'brand' of jargon is hitting us.

I am reading about 'brands' everywhere.

A term that used to be restricted to commercial entities like breakfast cereal and autos has broken loose. It is being used to describe almost anything.

People.

Movie stars are a brand. Political candidates.

Look for it in your latest PR/press piece.

The implication is that we market everything so everything is a brand.

I guess that is right. In the celebrity society where, more and more, everybody and everything has its 15 minutes of fame, we are all brands.

This blog is a brand!

Me too.

I know. It is just a fad. It will pass.

It is not anything new. Selling yourself is as old as the Pilgrims and as American as Apple pie. Three brands right there.

When everything is a brand then nothing is centered, serene, at the point of quiet. Everything is a gimmick. It is the ground of cynicism. The foundation of not caring about the fundamentals.

The marketplace just took over completely.

The selling of the Human Race©. Look out, here comes Global Warming™; the brand!

Labels: culture