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Wednesday, March 07, 2007

TO COIN A WORD

“Microsoft people are really passionate about search, and we want to compete and to win,” said Dan Liebling, a member of the Microsoft Research staff working on techniques to improve the relevance of results in Microsoft’s Live Search service.......................NYT 030607 in an article on a new search product

It amuses me that business people get caught up in cliché as much, if not more, than anyone. Of course, 'they' are mostly 'us', so why wouldn't they?

There are terms and ideas that gain currency which just won't quit.

Being 'passionate' about something just won't quit.

When I was in the business, one of my guru competitors came up with the term 'passion' to describe how one should feel about the work s/he does.

It was laughable then but I see that it was taken up to cover a wide variety of situations.

Being 'passionate' about your work became the thing to be and say and say and say and say.

I always thought it to be more horseshit than reality.

First, there is a lot of work that is just work. Period.

Why get your undies all twisted because you are not passionate about it; another way to feel bad about your self and your situation. You are not 'passionate'.

Jeebus!

Punch the clock, sit at your desk and grind it out.

I know what 'they' mean of course but I still need to stifle a giggle when I hear it.

Of course, by now it has made it into the lexicon.

Giggle as I might, it ain't going away anytime soon.

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