esrosedotblog

I am, of course, a Mac diehard and I am pleased to death (two 'death' figures, huh!) to see both the hardware and the pitch or sales impetus behind the new Mac Mini.

It is the quintessential Mac except for the keyboard, the mouse, and the screen. As Steve Jobs says "BYODKM". At first, this seems a bit dumb. Who would buy a computer without these essentials? Well, think about it.

Every time we get a new computer, these bits, which are pretty much indestructible, get tossed with the old computer. And, further, everyone who has a PC already has these things. They just don't have the guts that are the best you can get. They have a goddam PC! Windows, for shit'sake.

So, now for 500 bucks they can make the break and get the real deal. A Mac. Only a mini.

I think that, as a business approach, this is brilliant. But, we will see. People have ignored the virus-free, user friendly, fast, well designed and damn near ultimate available technology for a long time. It must be masochism. Why else would anyone beat themselves silly with the frustrations of the MS world?

Go on. Buy one now. Do yourself a favor! Join the happy band.

Why am I always swimming upstream?