esrosedotblog

PLAYING CATCH

Like it or not, catch-phrases are the thing (well, a least one of the things). Here from National Journal email report prepped by National Journal. Natch.

TCHOTCHKE WATCH
Rapid response is now a standard feature of any campaign, but here in Boston that approach has been adopted by button vendors as well. The convention's more popular buttons include one that reads "America says shove it, George W."; and two quoting Bill Clinton's Monday night speech: "Strength and wisdom are not two opposing values," and "Send Me," printed over a photo of John Kerry in front of the White House. The secret to quick turnaround? Having someone inside the FleetCenter each night, listening for quotes that elicit strong enough crowd reactions -- and that also fit neatly on a button.

Note that two out of three are from Big Bill himself!